Cicada 3301

Cicada 3301
Cicada 3301 was not technically an ARG since nobody is really sure what exactly it was, but it contains almost all the elements needed to create an ARG: player/viewer interactions, solving puzzles, puzzles leading to other puzzles etc.
The players solved puzzles over the course of three years, with the last mystery still being unsolved.
Find the word in the paragraph above that leads to the next page 😉